SUKSES
SUKSES, ANDA BIS MENJADI APA SAJA, YANG TERPENTING ANDA MENJADI ORANG YANG PALING BERMANFAAT BAGI SEBANYAK MUNGKIN ORANG.
“KHAIRUN NAS ANFA’UHUM LIN NAS”
(sebaik-baik manusia adalah yang paling bermanfaat bagi orang banyak), sabda Nabi Muhammad SAW
Anda bisa mengkhidmatkan pd
Menjadi Entrepreneur
Karyawan
Pengajar
Politikus
Pengamat
Dan apa saja yang halal
SETIAP ORANG BERBAKAT JADI PENGUSAHA
WE ARE THE CHAMPIONS …
Buktinya:
kita telah melewati perjalannan panjang dan berliku-liku serta mengalahkan ribuan saudara kita… (sperma yg lainya mati kecuali kita saja yang hidup)
Kita telah diberi self confidance yang luar biasa dari Allah SWT, terbukti kita mengalahkan sel-sel lainya.
Bayi baru lahir-menangis
Makna menangis sang bayi adalah promosi
Hasil dari promosi sang bayi:
dapat ASI… JADI SEHAT & KUAT
dimandikan, dihanduki, diberi baju hangat
Kita sejak lahir sudah diberi kemampuan selling yang sangat luar biasa…
Dg tangisan sang bayi, akhirnya dia bisa menjual dirinya untuk dibeli dg perhatian banyak orang disekitarnya
Setelah sarjana, selling ?
Selling terhadap diri anda sendiri
Menjadi pemenang lagi… THE CHAMPIONS… THE BEST….
JADI PENGUSAHA ?
E-Commerce and the Entrepreneur
The Internet: Changing the Face of Business
The most successful companies embrace the Internet as a mechanism for transforming their companies and for changing everything about the way they do business.
In the world of e-commerce, size matters less than speed and flexibility.
High-volume, low-margin commodity products are best suited for selling on the Web.
Benefits of Selling on the Web
Opportunity to increase revenues
Ability to expand into global markets
Ability to remain open 24 hours a day, seven days a week
Capacity to use the Web’s interactive nature to enhance customer service
Power to educate and inform
Ability to lower the cost of doing business
Ability to spot new business opportunities and capitalize on them
Power to track sales results
E-Commerce
Survey: 3 out of 4 small businesses do not yet have a Web site.
Small companies account for more than 50% of all retail sales in the U.S., but they generate only 9% of online retail sales.
By 2003, small companies will generate just 6% of online retail sales.
Why?
Factors to Consider Before Launching into E-Commerce
How a company exploits the Web’s interconnectivity and the opportunities it creates to transform relationships with suppliers, customers, and others is crucial to its success.
Web success requires a company to develop a plan for integrating the Web into its overall strategy.
Developing a deep, lasting relationship with customers takes on even greater importance on the Web.
Creating a meaningful presence on the Web requires an ongoing investment of resources – time, money, energy, and talent.
Measuring the success of a Web-based sales effort is essential to remaining relevant to customers whose tastes, needs, and preferences constantly change.
12 Myths of E-Commerce
Myth 1: Setting up a business on the Web is easy and inexpensive.
Myth 2: If I launch a site, customers will flock to it.
Myth 3: Making money on the Web is easy.
Myth 4: Privacy is not an important issue on the Web.
Myth 5: The most important part of any e-commerce effort is technology.
Myth 6: Strategy? I don’t need a strategy to sell on the Web! Just give me a Web site and the rest will take care of itself.
Myth 7: On the Web, customer service is not as important as it is in a traditional retail store.
Myth 8: Flash makes a Web site better.
Myth 9: It’s what’s up front that counts.
Myth 10: E-commerce will cause brick-and-mortar retail stores to disappear.
Myth 11: The greatest opportunity for e-commerce lies in the retail sector.
Myth 12: It’s too late to get on the Web.
The Importance of Serviceon the Web
Study: 75% of Web shoppers who fill their on-line shopping carts become frustrated and leave the site before checking out.
Reasons:
Site too slow
Site looks unprofessional
Site does not take credit cards
Checkout area too hard to find
No return policy posted
Approaches to E-Commerce
Online shopping malls
Storefront building services
Internet service providers (ISPs)
Hiring professionals to design a custom site
Building a site in-house
Online Shopping Malls
Advantages:
Simplicity
Low cost
Disadvantages:
Lack of prominence
Lack of control over site
Storefront-Building Services
Advantages:
Simplicity
Low cost – as little as $100 to $500 per month
Disadvantages
Cookie-cutter approach
Handle only a limited number of products
Internet Service Providers
Provide many of the same features as store-front design services but offer more flexibility and customized designs.
Can grow with a company as its online sales volume grows.
What to consider when choosing:
Cost
Downtime
Quality of backup systems
Capacity for hosting sites
Hiring Professionals
Key advantage: Ability to customize a site, making it anything an entrepreneur wants.
Major disadvantage: Cost
A custom-designed site can cost between $10,000 and $30,000
A site with complete front-office and back-office integration can cost more than $500,000!
Building a Site in-House
Key advantage: Complete control over the site and its design, operation, and maintenance.
Major disadvantage: Cost of hiring staff.
Cost can reach $250,000 to $500,000
Strategies for E-Success
Consider focusing on a market niche.
Develop a community.
Attract visitors by giving away “freebies.”
Make creative use of e-mail, but avoid becoming a “spammer.”
Make sure your Web site says “credibility.”
Consider forming strategic alliances.
Make the most of the Web’s global reach.
Promote your site online and offline.
Select a domain name that is consistent with the image you want to create for your company and register it.
Short
Memorable
Indicative of a company’s business
Easy to spell
Be easy to find.
Give customers what they want.
Establish hyperlinks with other businesses, preferably those selling complementary products.
Include an e-mail option and a telephone number in your site.
Give shoppers the ability to track their orders online.
Offer Web shoppers a special all their own.
Follow a simple design.
Assure customers that their online transactions are secure.
Keep your site updated.
Consider hiring a professional to design your site.
Tracking Web Results
Counter
Log-analysis software
Clustering
Collaborative filtering
Profiling systems
Artificial intelligence
Ensuring Web Privacy
Take an inventory of the customer data collected.
Develop a company policy for the information you collect.
Post your company’s privacy policy prominently on your Web site and follow it.
Ensuring Web Security
Virus detection software
Intrusion detection software
Firewall
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